Photoshoot Cost Calculator
Estimate what traditional apparel photography would cost for your catalog — and what the same coverage looks like with AI mockups. Adjust the sliders to your local rates.
Photoshoot Cost Calculator
Traditional photoshoot
$3,030
48 photos · ~6h session
AI mockups with Mockup Tool
from $0
free to download · ~15 sec per image
You save about $3,030 per session
Assumptions: ~8 finished photos per session hour, retouching $10/photo, model $150/hr, studio $75/hr. Adjust the sliders to match your local rates.
The traditional number grows linearly with your catalog: every new product means more session hours, more model time, more retouching. AI mockups break that link — each new product needs one flat photo from your phone, and the marginal cost stays near zero whether you shoot 5 products or 100. That difference is why small brands increasingly reserve real shoots for flagship campaigns and cover the catalog with AI generation.
Want the full math with 2026 market rates and where each approach wins? Read the complete cost breakdown.
Frequently Asked Questions
How much does an apparel photoshoot cost?
Typical 2026 rates: photographers $150–$500/hour, models $100–$300/hour, studios $50–$150/hour, retouching $5–$25 per image. A small catalog session lands around $500–$1,500; campaigns run $3,000–$5,000+.
What does the calculator assume?
Roughly 8 finished photos per session hour, $10 per photo for retouching, and default model ($150/hr) and studio ($75/hr) rates — all adjustable or excludable to match your market.
How can AI mockups cost from $0?
Mockup Tool is free to download on iOS, and mockup generation from your garment photos is available before any purchase. A subscription unlocks unlimited generations — still a fraction of one studio hour.
Ready to Create PROFESSIONAL MOCKUPS?
Available for iOS